Research Ideas

28 Feb

Our research projects have been plaguing me for a bit, but I found out at the end of last week’s class that the idea I had was actually on the right track. However, spending 4 days of your life resembling a squirrel and choking down horrendous oral medication tends to keep you from wanting to write…..anything. Wisdom teeth suck. Dry sockets suck more.

Given my background, gaming is a very intricate/important part of my life; a close second would be socializing. So, I thought that it would be interesting to research how companies utilize social media to drive their executive decisions in video games. A particularly recent example is Capcom’s release of Marvel vs. Capcom 3, a cross-over genre fighting game. You pick 3 characters, and just beat on each other. Capcom released information about this game April of last year, and fans flocked to it. There were blogs, fan pages, forums for miles, as this game was received as one of the largest and most widely anticipated sequels of all time. I’m questioning 1) how intently is Capcom watching this media? 2) is Capcom using this media to determine what features will/will not be included with the game (aka mass fan feedback)? 3) how does the feedback change (or retain) after the game’s release?

I’m actually very curious to see the results. I’ve always been under the impression that gaming companies DO try their hardest to listen to the fans; however, is it really possible to catch everything? It’s a given that you can’t appeal to everyone, but how well is this method allowing them to appeal to the majority?


Posted by on February 28, 2011 in Uncategorized


4 responses to “Research Ideas

  1. narayun

    February 28, 2011 at 10:44 pm

    I’m sorry about your pain! Wisdom tooth extractions are always very painful:-(

    I’m impressed on how you have narrowed down your topic to this much! I did hear about the buzz about Marvel vs. Capcom 3 though I am not an avid gamer(even before it was released). It’s always good that a company listens intently to its consumer on the satisfaction of the product.

  2. Andrew Allen

    March 1, 2011 at 3:53 pm

    I have a feeling that Capcom and Marvel are paying very close attention to MvC 3. For one, they’re definitely trying to plug any leaks before they get out (about Jill and Shuma Gorath, right now). I believe they actually stated in an interview somewhere that the main way they were deciding on characters was first looking at fan feedback on who they want in the game. Frankly, I’d be more surprised if they were not paying attention to the fans than if they were.

    Incidentally, Dante/Dormammu/Trish. Dormammu with Trish’s Peekaboo assist helping to cover him plus Jam Session assist vs. super jumpers is nasty.

  3. Mihaela

    March 1, 2011 at 5:39 pm

    Vanessa – wisdom teeth extraction?! Ouch, ooof, sorry. Hope the dark days are over.

    Re: topic: Yes, it’s narrow. Good job there. Yes, it can be researched using R6. Good job again. What I think you still need to do is frame the research question in such a way so that the answer is not a yes/no. Also, think about how this research (case study, basically) can contribute to the greater body of knowledge? First of all, which body? What literature will you ground it in? New product development? Long-term relationships with important stakeholders (that’s public relations theory). Online communities? Online activism? A combination? Whichever way is fine, as long as your research is grounded in some body of literature that it will also contribute to. Answer the question: So, What? If: Yes, they listen. So, what? How does that change what we know about… (insert body of literature here)? How does that change what other companies should/should not be doing?

    Read, think, and keep me posted.


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